Understanding the user flow of this project allowed me to create a user experience that will get users to comprehend and be able to complete the account set up process. Work created for this project includes: flow diagram, low fidelity wireframe, high fidelity wireframe, functional specification, asset creation, and cross team interaction.
Lead design direction and project management for the next generation interface for this unique application for developers. Key achievements include: created a new metaphor for drag/drop experience, user testing of design solutions proved successful, fixed main user complaint (comprehension of nesting child items within parent items).
Created quick iterations of main site pages and widgets based on the UI style set by parent company, Trupanion. Templates and redlines were shipped to client, allowing for easy implementation onto live site and providing ability to update for in-house design and development team.
Expedia's site needed a global search box and results that would not be confused with the Search Wizard. A click thru showcasing multiple scenarios was created.
Interaction and user experience design for lawyer rating site. Key features include design of user registration, sign-in, how it works, about sections and creation of branding materials.
Consultation with the design and marketing team brought about multiple design iterations, UI recommendations, and the creation of branded print materials promoting the benefits of working with this new and unique insurance company.
Exploration of logo mark ideas lead to client and designer agreeing on best solution for final logo design and packaging style for initial launch of this water product. The targeted audience were athletes and young people.
Nothing says energy like driving through the city with a custom XS Energy Drink Vehicle Wrap... or at least that was the client' s opinion. I worked with XS Energy Drink, a vehicle wrapping vendor, and the client owner of a new Scion to create a wrap that used all available space to get the message across loud and proud.